Social Media Strategy

Social role and objectives

[Business objective, social role, baseline, and target period]

Audience communities and listening

[Community, conversation, need state, sentiment, and listening source]

Channel strategy and content pillars

[Channel, format, pillar, cadence, voice, and CTA]

Publishing and community operations

[Calendar owner, response SLA, moderation rule, and handoff]

Safety, escalation, and governance

[Risk trigger, escalation owner, approval path, and archive policy]

Measurement and iteration

[Reach, saves, engagement quality, response time, conversion, and test plan]

Measurement and Ownership