SEO Strategy
Organic growth objective and baseline
[Organic sessions, qualified conversion, baseline, target, and period]
Audience intent and opportunity map
[Query cluster, intent, SERP feature, audience, and business value]
Technical SEO priorities
[Crawl, indexation, performance, schema, and owner]
Content and internal-link plan
[Page brief, refresh or new build, link path, and publication date]
Authority and digital PR
[Evidence-worthy asset, outreach audience, risk, and owner]
Measurement, backlog, and governance
[Rank, click-through, conversion, indexed pages, test, and review cadence]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [SEO strategy] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [search intent] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [keyword cluster] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |