Messaging Framework

Audience and market context

[Audience, category, trigger, competitive frame, and business goal]

Master narrative and positioning

[Problem, position, promise, differentiator, and narrative arc]

Audience-specific value propositions

[Segment, need, value, proof, and CTA for each audience]

Proof, objections, and claims

[Claim, evidence source, objection, response, and legal status]

Message by journey and channel

[Journey stage, channel, format, length, and adaptation rule]

Governance and testing

[Owner, approved version, test hypothesis, result, and review date]

Measurement and Ownership