Email Marketing Strategy

Lifecycle objective and consent context

[Business goal, baseline, target, consent basis, and timeframe]

Audience segments and triggers

[Segment rule, lifecycle stage, trigger, suppression, and data owner]

Journey, offer, and message architecture

[Journey step, value exchange, CTA, proof, and fallback]

Automation, campaigns, and operations

[Campaign type, cadence, automation owner, QA, and handoff]

Deliverability and compliance

[Authentication, preference center, unsubscribe, suppression, and privacy check]

Measurement and experimentation

[Delivery, click, conversion, complaint, lift, test cell, and threshold]

Measurement and Ownership