Content Strategy
Business outcome and audience needs
[Business goal, audience problem, baseline traffic or pipeline, and horizon]
Topic pillars and editorial point of view
[Pillar, question, insight, proof source, and point of view]
Journey, formats, and channel roles
[Journey stage, format, channel, CTA, and reuse path]
Production workflow and governance
[Brief owner, SME, editor, legal review, SLA, and publication gate]
Distribution and repurposing
[Launch channel, promotion owner, repurpose asset, and timing]
Measurement and quarterly review
[Reach, engagement, assisted conversion, attribution, and review cadence]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [content strategy] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [editorial pillars] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [search intent] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |