User Research Report
Executive summary
[User decision and research questions]
Research questions
[Recruitment criteria, sample, and protocol]
Participants and method
[Observed behavior separate from stated preference]
Observed behavior and needs
[Verbatim evidence with participant context]
Themes and evidence
[Prioritized unmet need and segment]
Opportunity areas
[Product action, confidence, and follow-up study]
Recommendations and confidence
[Recommendations and confidence: decision, evidence, owner, constraints, and next action]
Appendix
[Appendix: decision, evidence, owner, constraints, and next action]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [Sessions completed] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Task success] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Theme frequency] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Severity] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Opportunity confidence] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Follow-up completion] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |