Traction Report
Reporting period
[Cohort definition and date range]
Headline movement
[Metric calculation and source]
Customer and revenue cohorts
[Positive and negative movement explanation]
Product engagement
[Top customer segment by quality]
Retention and expansion
[Experiment or intervention linked to result]
Pipeline and conversion
[Owner and due date for next action]
Drivers and risks
[Drivers and risks: decision, evidence, owner, constraints, and next action]
Next actions
[Next actions: decision, evidence, owner, constraints, and next action]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [New logos] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [ARR/MRR] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Activation] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Gross retention] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Net retention] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Conversion rate] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Pipeline coverage] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |