Competitive Analysis
Decision question
[Direct, adjacent, and do-nothing alternatives]
Competitive set
[Criteria weighted by buyer importance]
Buyer criteria
[Evidence source and freshness]
Capability comparison
[Switching costs and implementation time]
Pricing and packaging
[Win/loss reason and segment]
Strengths and weaknesses
[Positioning claim we can prove]
Win-loss evidence
[Win-loss evidence: decision, evidence, owner, constraints, and next action]
Strategic implications
[Strategic implications: decision, evidence, owner, constraints, and next action]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [Win rate] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Displacement rate] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Implementation time] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Price delta] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Retention by competitor origin] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Feature parity gap] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |