Website Proposal
Business and audience goals
[Conversion goal, audiences, baseline analytics, and priority journeys]
Information architecture and content scope
[Sitemap, content inventory, migration needs, and owners]
Design and build approach
[Design stages, components, CMS approach, and review dates]
Integrations, accessibility, and performance
[Integration, authentication, WCAG target, Core Web Vitals, and security needs]
Launch plan and responsibilities
[Environment, QA, training, launch window, and post-launch support]
Investment and acceptance criteria
[Fee, assumptions, acceptance tests, and client sign-off]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [information architecture] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [content migration] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [CMS] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |