Media Pitch Template

Media Pitch Template: a polished, practical template for marketing, brand & communications work.

Template preview

A clean, editable document structure ready for your details.

Media Pitch

Journalist and outlet context

[Name, beat, outlet, recent coverage, and contact preference]


Timely story angle

[News trigger, angle, timing, and concise subject line]


Why this audience will care

[Audience relevance, tension, trend, and local or sector implication]


Source, evidence, and exclusivity

[Spokesperson, credential, data, quote, embargo, and source]


Suggested format and assets

[Interview, contributed piece, image, data, and availability]


Follow-up and tracking

[Send date, follow-up rule, response status, and coverage outcome]


Measurement and Ownership

Measure or deliverable Baseline or input Target or acceptance condition Source Owner Review date
[media pitch] [Current state] [Target or acceptance condition] [System or evidence source] [Accountable role] [Date]
[news hook] [Current state] [Target or acceptance condition] [System or evidence source] [Accountable role] [Date]
[journalist beat] [Current state] [Target or acceptance condition] [System or evidence source] [Accountable role] [Date]