Media Pitch
Journalist and outlet context
[Name, beat, outlet, recent coverage, and contact preference]
Timely story angle
[News trigger, angle, timing, and concise subject line]
Why this audience will care
[Audience relevance, tension, trend, and local or sector implication]
Source, evidence, and exclusivity
[Spokesperson, credential, data, quote, embargo, and source]
Suggested format and assets
[Interview, contributed piece, image, data, and availability]
Follow-up and tracking
[Send date, follow-up rule, response status, and coverage outcome]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [media pitch] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [news hook] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [journalist beat] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |