Design Proposal

Design challenge and success criteria

[Challenge, users, constraints, baseline, and measurable success signal]

Research and insight plan

[Research questions, participants, method, and synthesis output]

Design direction and deliverables

[Concepts, screens, components, prototypes, and file formats]

Collaboration and critique cadence

[Workshop attendees, critique rules, feedback owner, and response time]

Schedule, rounds, and handoff

[Milestone, review round, source files, design specs, and engineering handoff]

Fees and approval

[Fee, included rounds, exclusions, decision maker, and approval date]

Measurement and Ownership