Creative Proposal

Creative challenge and audience

[Challenge, audience tension, channel context, and business goal]

Strategic idea and concept territory

[Single-minded idea, proof of relevance, tone, and guardrails]

Proposed assets and experience

[Asset list, formats, sizes, variants, and usage context]

Production approach and review gates

[Creative roles, rounds of feedback, dependencies, and final sign-off]

Budget, rights, and schedule

[Line-item budget, usage rights, production dates, and contingency]

Approval and launch readiness

[Approver, open decisions, launch checklist, and escalation contact]

Measurement and Ownership