Startup Product Roadmap
Company outcome
[Outcome metric for each bet]
Customer problems
[Customer evidence and segment]
Now/next/later bets
[Confidence and assumption]
Evidence and confidence
[Capacity and dependency]
Dependencies
[Exit criteria or kill condition]
Milestones and owners
[Review date and decision owner]
Trade-offs and review
[Trade-offs and review: decision, evidence, owner, constraints, and next action]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [Activation] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Retention] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Revenue milestone] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Cycle time] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Adoption by segment] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Learning velocity] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |