Lean Canvas
Problem
[Top three observed problems and evidence]
Customer segments
[Early adopter profile and excluded segment]
Unique value proposition
[One-sentence value proposition]
Solution hypotheses
[Smallest testable solution]
Channels
[Acquisition channel hypothesis]
Revenue streams
[Pricing and willingness-to-pay signal]
Cost structure
[Critical assumption and falsification test]
Key metrics
[Key metrics: decision, evidence, owner, constraints, and next action]
Unfair advantage
[Unfair advantage: decision, evidence, owner, constraints, and next action]
Assumption tests
[Assumption tests: decision, evidence, owner, constraints, and next action]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [Interview-to-pilot conversion] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Activation event] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Retention after 30 days] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Willingness-to-pay] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Acquisition cost signal] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Gross margin hypothesis] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |