Crisis Communications Plan

Crisis definition and severity

[Scenario, trigger, severity, affected parties, and decision owner]

Roles, command, and escalation

[Incident lead, spokesperson, legal reviewer, subject expert, and escalation SLA]

Stakeholders and message priorities

[Stakeholder, concern, information need, channel, and priority]

Fact base, holding statement, and updates

[Verified fact, unknown, holding line, update time, and approval status]

Channels, timing, and monitoring

[Channel, publish time, monitoring query, response owner, and accessibility]

Recovery, documentation, and review

[Recovery action, record retention, sentiment or trust measure, and after-action date]

Measurement and Ownership