Business Plan

Executive Summary

[One-page thesis, target customer, traction, funding request, and 12-month outcome.]

Customer and Problem

[Interview evidence, segment definition, urgent job-to-be-done, and buying trigger.]

Solution and Differentiation

[Product or service workflow, defensible advantage, and why the approach wins now.]

Market and Competition

[Market sizing method, named alternatives, pricing position, and competitive response.]

Business Model and Unit Economics

[Revenue streams, price, gross margin, CAC, payback, retention, and contribution margin assumptions.]

Go-to-Market Plan

[Acquisition channels, sales motion, conversion stages, owners, and launch experiments.]

Operating Plan

[People, suppliers, systems, capacity, controls, and dependencies required to deliver.]

Financial Plan and Funding Need

[Three-year model drivers, cash runway, scenario ranges, use of funds, and funding milestones.]

Risks, Milestones, and Decision

[Top risks, mitigations, leading indicators, go/no-go gates, and accountable owners.]

Measurement and Ownership