Business Model Canvas
Customer segments
[Segment by job and buying context]
Value propositions
[Outcome each segment pays to achieve]
Channels
[Owned, partner, and paid channels]
Customer relationships
[Service model and retention motion]
Revenue streams
[Pricing metric and expansion path]
Key resources
[Critical resource or partner dependency]
Key activities
[Key activities: decision, evidence, owner, constraints, and next action]
Key partnerships
[Key partnerships: decision, evidence, owner, constraints, and next action]
Cost structure
[Cost structure: decision, evidence, owner, constraints, and next action]
Validation priorities
[Validation priorities: decision, evidence, owner, constraints, and next action]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [Revenue per account] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Gross margin] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Customer acquisition cost] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Retention] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Channel conversion] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Partner contribution margin] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |