Series A Pitch Deck
Company thesis
[ARR and growth history by quarter]
Market pain at scale
[Cohort retention and expansion chart]
Product and defensibility
[Sales funnel by stage and segment]
Traction and cohort quality
[CAC payback calculation]
Go-to-market engine
[Use of funds by function]
Unit economics
[Milestones that unlock the next round]
Market size and expansion
[Market size and expansion: decision, evidence, owner, constraints, and next action]
Team and operating plan
[Team and operating plan: decision, evidence, owner, constraints, and next action]
Series A ask and milestones
[Series A ask and milestones: decision, evidence, owner, constraints, and next action]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [ARR growth] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Gross retention] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Net retention] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [CAC payback] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Gross margin] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Pipeline coverage] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Burn multiple] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |