Cold Email Sequence

To: [Recipient name and email]
From: [Sender name and email]
Subject: [Specific, relevant subject line]

Audience and trigger

[Segment, role, trigger, exclusion, and source]

Message thesis and proof

[Problem hypothesis, relevance signal, proof, and value proposition]

Email 1 — relevance and problem

[Subject, opening, one ask, CTA, and personalization token]

Follow-ups — new value or evidence

[Send date, new angle, evidence, close-the-loop language, and opt-out]

Cadence, personalization, and compliance

[Interval, sender, consent basis, suppression rule, and owner]

Reply handling and measurement

[Reply route, qualification question, positive signal, and sequence metric]

Requested next step: [Low-friction call to action, owner, and date]

Signature: [Name, role, organization, and contact details]