Brand Voice Guide

Voice promise and audience

[Brand promise, audience relationship, emotional effect, and boundary]

Voice dimensions

[Dimension, behavior, preferred language, and anti-pattern]

Do and do-not examples

[Before/after example, context, and rationale]

Channel and moment adaptations

[Channel, moment, formality, length, and escalation case]

Inclusive and sensitive language

[Inclusive term, prohibited phrase, cultural risk, and reviewer]

Review and governance

[Owner, review cadence, exception path, and change log]