Brand Governance Guide

Brand Promise and Audience

[Brand promise, priority audiences, positioning, prohibited claims, and owner.]

Voice, Tone, and Messaging Hierarchy

[Message hierarchy, vocabulary, inclusive language, tone by context, and examples of acceptable alternatives.]

Visual Identity System

[Logo files, clear space, color values, contrast, type families, grid, imagery, motion, and prohibited treatments.]

Logo, Color, Typography, and Layout Rules

[Minimum sizes, responsive behavior, component references, and production specifications.]

Digital and Accessibility Requirements

[WCAG target, contrast checks, alt text, captions, keyboard behavior, and legal or regulatory review.]

Content and Localization Standards

[Translation owner, terminology glossary, locale adaptation, legal claims, and right-to-left or cultural considerations.]

Channel and Partner Usage

[Co-branding lockups, partner permissions, channel constraints, sponsorship, and approval boundary.]

Review, Approval, and Asset Management

[Brief intake, reviewer roles, SLA, source-of-truth asset library, expiry, and archival.]

Exceptions, Enforcement, and Version Control

[Exception request, risk owner, expiry, enforcement route, version, changelog, and next review.]