Social Media Calendar

Calendar objective and period

[Period, campaign tie-in, goal, owner, and approval deadline]

Audience and channel plan

[Audience, channel, role, format, pillar, and cadence]

Publishing schedule

[Publish date, time, timezone, post ID, status, and owner]

Creative and copy requirements

[Hook, asset, CTA, link, alt text, accessibility, and approver]

Community care and escalation

[Response SLA, moderation route, risk trigger, and escalation contact]

Performance review

[Reach, quality engagement, saves, clicks, sentiment, and next test]