Product Discovery Notes

Session context

[Date and source]

Participant and segment

[Participant role and context]

Observed workflow

[Observed behavior versus stated preference]

Quotes and evidence

[Evidence snippet and timestamp]

Interpretation

[Confidence and alternative explanation]

Opportunity

[Owner and next research step]

Open questions

[Open questions: decision, evidence, owner, constraints, and next action]

Next action

[Next action: decision, evidence, owner, constraints, and next action]