Newsletter Issue

Issue promise and audience

[Issue date, audience segment, subject line, preview text, and promise]

Lead story or insight

[Lead angle, source, takeaway, and estimated reading time]

Supporting items and links

[Item, summary, link, sponsor or partner, and order]

Editorial voice and layout

[From name, voice, hierarchy, mobile layout, and accessibility]

Primary call to action

[One primary action, destination, UTM, and success measure]

QA, send, and review

[Test list, rendering, unsubscribe, send owner, delivery, click, and learning]