Content Calendar

Calendar goal and editorial theme

[Period, theme, business objective, and owner]

Content inventory and priorities

[Asset, audience, intent, priority, format, and status]

Production schedule and dependencies

[Brief, writer, SME, editor, design dependency, and due date]

Review, approval, and publication

[Reviewer, legal or brand gate, publish date, channel, and URL]

Distribution and repurposing

[Promotion owner, derivative asset, channel, and timing]

Performance and backlog review

[Traffic, engagement, conversion, learning, backlog item, and next date]