Audience Persona

Persona context and confidence

[Name or label, segment, market, sample, date, and confidence level]

Role, goals, and jobs to be done

[Role, environment, goal, job, success measure, and current workaround]

Triggers, barriers, and decision criteria

[Trigger, pain, risk, objection, decision criterion, and stakeholder]

Behaviors, channels, and language

[Behavior, channel, source, phrase, content preference, and access need]

Message and experience implications

[Value proposition, proof, CTA, product requirement, and owner]

Evidence, limits, and refresh

[Research source, sample limitation, consent, review date, and change signal]