Video Production Brief
Video objective
[Purpose, platform, duration, and success measure]
Audience and message
[Audience, key message, and call to action]
Scene plan
[Shot, dialogue, location, and timing]
Production requirements
[Crew, gear, assets, and constraints]
Approval
[Reviewers, deadline, and delivery format]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [video production] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [storyboard] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [shot list] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |