Startup KPI Dashboard Brief
Decisions the dashboard supports
[KPI owner and decision]
Audience and cadence
[Formula, unit, and cohort window]
KPI definitions
[Source table and refresh SLA]
Drill-down dimensions
[Segment filters]
Data sources and freshness
[Threshold and alert recipient]
Alert thresholds
[Data-quality fallback]
Layout and ownership
[Layout and ownership: decision, evidence, owner, constraints, and next action]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [ARR/MRR] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Activation] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Retention] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Pipeline coverage] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Burn multiple] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Runway] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Incident count] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |