MVP Product Brief
Outcome and hypothesis
[User problem in their own words]
Target user and context
[Activation event and time window]
Core workflow
[Happy path with required inputs]
Must-have scope
[Manual fallback for unsupported cases]
Explicit non-goals
[Out-of-scope requests]
Instrumentation
[Experiment owner and decision date]
Release plan
[Release plan: decision, evidence, owner, constraints, and next action]
Learning review
[Learning review: decision, evidence, owner, constraints, and next action]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [Activation rate] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Time to first value] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Task completion] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Retention after first use] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Support contacts per user] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |