Feature Brief
Opportunity
[Observed user problem]
Target user and moment
[Frequency and severity]
Desired outcome
[Outcome metric]
Evidence
[Evidence source and confidence]
Proposed direction
[Smallest experiment]
Constraints and non-goals
[Decision owner and deadline]
Open questions
[Open questions: decision, evidence, owner, constraints, and next action]
Decision
[Decision: decision, evidence, owner, constraints, and next action]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [Problem frequency] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Task completion] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Activation] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Retention] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Experiment conversion] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |