Experiment Brief
Hypothesis
[Falsifiable hypothesis]
Decision and expected impact
[Randomization or assignment rule]
Population and eligibility
[Primary and guardrail metrics]
Control and treatment
[Minimum sample or duration]
Instrumentation
[Exclusion criteria]
Analysis plan
[Owner and decision threshold]
Risks and ethics
[Risks and ethics: decision, evidence, owner, constraints, and next action]
Readout
[Readout: decision, evidence, owner, constraints, and next action]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [Conversion lift] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Confidence interval] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Sample size] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Guardrail error rate] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [Time to result] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |