Content Brief
Audience and reader job
[Reader role, problem, awareness stage, and knowledge level]
Intent, angle, and desired action
[Search or editorial intent, angle, promise, and CTA]
Evidence, sources, and key points
[Source, claim, expert, citation, freshness, and proof standard]
Structure, format, and content requirements
[Outline, length, format, accessibility, visual, and internal-link needs]
Distribution and metadata
[Channel, title or subject, metadata, publish date, and owner]
Review, acceptance, and measurement
[Reviewer, acceptance criteria, corrections, and post-publish metric]
Measurement and Ownership
| Measure or deliverable | Baseline or input | Target or acceptance condition | Source | Owner | Review date |
|---|---|---|---|---|---|
| [content brief] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [reader job] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |
| [search intent] | [Current state] | [Target or acceptance condition] | [System or evidence source] | [Accountable role] | [Date] |