Client Brief

Client context and business goal

[Business context, trigger, priority, and owner]

Audience and insight

[Audience, behavior, insight, and evidence]

Challenge and opportunity

[Problem statement, opportunity, and consequence of inaction]

Mandatories and constraints

[Brand, legal, technical, budget, timing, and channel constraints]

Deliverable and success measure

[Output, format, acceptance owner, and success metric]

Decision log and next step

[Open decision, approver, due date, dependency, and next action]

Measurement and Ownership